ADIdas soho takeover
Role: Artist
Adidas originals: Spring street
To honor the depth and scale of artistic talent in New York and in order to support the next age of Originality, adidas curated a wave of artists, creators and cultural enthusiasts to exhibit their work within the Spring Street flagship store.
A mix of emerging and established artists from New York will become the first artists to feature on what is hoped to be a long list of partners showcased in the adidas originals store.
Artist Tim McAuliffe produced 7 mixed-media works that embodied the city of New York, Adidas Originals as well as the icon sneakers: Stan Smith, NMD, Superstar, and Forum.