Ave Maria Bamford

Art Direction, Illustration, Design

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Topic + Maria Bamford

In 2017, Maria Bamford released a satirical holiday special in collaboration with Topic magazine. The series was released in 12 episodes, paralleling the 12 days of Christmas, and arranged like an advent calendar. Gold Van was responsible for creating key art illustrations and an iconography system.

Creative Director: Brent Rollins

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Style

The style would follow a church-like concept, using a stained glass motif and religious iconography with a wink, like Bamford’s pope hat.

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Calendar

Each video was released in an advent calendar format, with new ones coming out everyday for 12 days. Our “M” icon was used to tease future days. While after videos were released, a thumbnail of Maria would appear on that date so the user knows which parts of the series are available to watch.

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Iconography

The icons were created to represent each of the “gifts” given over the 12 days of Christmas, such as "The Gift of Being a Single Mother”, “The Gift of Mental Illness”, and “The Gift of Financial Ruin.”

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Splash

Illustration

Here are the 12 illustrations for each video in the calendar.