Oakley NFL Mural Partnership
Illustration, Art Direction, Design, Live Event Drawing
Oakley Store 5th Ave
Tailgate Party
I was approached by the Oakley team to create a mural for their 5th Avenue NYC store highlighting James Bradberry, one of their New York Giants athletes. We launched the mural at the start of the 2021-22 football season along with the rest of Oakley's NFL campaign.
In addition to the mural, we created 1500 tote bags to go across all of their tri-state area stores, photo booth backdrops for MetLife stadium and the American Dream Mall, cardboard cutouts of James, and two T-shirt designs for store employees in the US and Canada.
To build more excitement, Oakley threw a tailgate kick-off party in the store after the mural was launched where I came in and hosted a live-drawing event, customizing the tote bags for customers to take home as a gift.
Oakley PRIZM Mural feat. James Bradberry of the New York Giants
Photobooth background for Metlife Stadium
Team Oakley
“Echo” shirt designs for all Oakley sales associates in the US and Canada, Soyez Vous-Mêmes!
“Be Who You Are” Team Oakley shirt designs for the US
“Soyez Vous-Mêmes” Équipe Oakley shirt designs for Canada
Oakley Photo Booth - American Dream Mall
